I'll try to give you now few elements, witch define the condition of PR in Arab today.
According to Rizk, PR is used in Arabian countries to act namely between organizations and publics. So I think that tells much of how organizations use PR: to them it is widely accepted tool of gain more power. Managers want PR to legitimate their actions, what ever they do. Rizk also points out that PR students and the whole science in arab countries is already given a new dimension to PR (like respect between public and organization) but it also needs time to spread.
According to Rizk, PR is used in Arabian countries to act namely between organizations and publics. So I think that tells much of how organizations use PR: to them it is widely accepted tool of gain more power. Managers want PR to legitimate their actions, what ever they do. Rizk also points out that PR students and the whole science in arab countries is already given a new dimension to PR (like respect between public and organization) but it also needs time to spread.
(Rizk, A. 2005. Future of Public Relations in United Arab Emirates institutions. Public Relations review. (volume 31))
Another view is given by Barry, who says PR in Arab is suffering from lack of practical methods and Arabic textbooks are out dated. Pr is still seen as pursuit of publicity. PR professionals are also writing news releases and coordinating special events, but strategic planning is missing!
(Barry, W.I.A. 2005. Teaching public relations in the information age: A case study of Egyptian university. Public Relations review. (volume 31))
Mohammed Kirat presents PR in arab still seen as tool for organizations to raise their image, but also tool of propaganda (in a bad way) and a tool for publicity. He also points out that Pr is seen as sharing public information and most of Arab PR limits to Grunig's first model. PR also suffers from stage of democracy: It means that PR won't be able to work correctly, because of lack of individual rights and lack of individual freedom itself.
Kirat points out many elements that are missing from the field of PR:
-lack of correct understanding and preciation of PR
-lack of resourses given to PR
-lack of strategies and absence of vision
-lack of professional manpower
-lack of organization's manager's right attitude towards PR and their interests on public feedpack
-lack of manager's right attitude also means that PR professionals has only small role in participating in decision-making
-lack of manager's right attitude also means that PR professionals has only small role in participating in decision-making
(Kirat, M. 2005. Public Relations practice in the Arab world: A critical assessment. Public relations review. (volume 31))
wrote: Kimmo
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