As my last post raised a lot of questions, I decided that I need to explore the subject of Arab women and PR a little deeper. With the help from one of our lovely readers (thank you Sanna) I was able to find an insightful article focusing on this subject.
The article with the title Women and Public Relations Education and Practice in the
United Arab Emirates is written by Creedon, Al-Khaja and Kruckeberg (1995) and it can be found on the internet for example here.
Altough the article is written more than a decade ago, it still succeeds in providing a useful overall view of the history of PR in the United Arab Emirates and also in clarifying the role of Arab females in public relations education and practice.
The article points out that the tradition of strict segregation of education by sex remains in force at some of the universities located in the region. The article also gives a rather practical explanation to the question why the PR program is allowed for women only – a very high percentage of women students select primary education which does not correspond with the nation’s employment needs. Therefore Emirati women can now choose to study a profession that has been defined by the government as one that can help meet the needs of UAE society.
Nice.
Written by: Elina
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