Now that we have reached this point of blogging, I think it is time to introduce MEPRA to our readers. The Middle East Public Relations Association (MEPRA) was established in Dubai in the year 2001 as a non-profit organization to drive growth in the Middle East region’s PR industry.
Initially MEPRA was formed to fulfil the following objectives:
* To encourage and promote the public relations profession within the Middle East region
* To raise awareness of public relations as an important social and economic activity
* To raise professional standards and provide a structure for continuing professional development
* To provide practitioners with a forum to discuss PR issues
* To provide a unified voice for the public relations profession around the area of best practice and promote thought leadership on issues relating to public relations
Despite of its young age the organization seems to have a very active role in promoting PR profession in the Middle East. On the 24th November MEPRA is hosting a gala where the best PR campaigns are being awarded. There are 10 different prize categories concerning, for example, Corporate Social Responsibility, Government communications and Corporate Image and Reputation.
The winners of each category will be posted on the MEPRA website after the ceremony so I recommend that you keep an eye on that website during the Christmas Holidays.
To learn more about MEPRA, go to mepra.org
To learn more about Best Practice Awards 2009, go to awards.mepra.org
Written by: Elina
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Was the September 11th the reason for Mepra's birth?
ReplyDeleteAnd if it was, it would be interesting to know how the attacks influenced Mepra's work in Middle East. Did the organisation also handle "crisis management" with foreign parties during that time?